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What you are referring to is the magic that happens when an artist hits the big time. Really very useful and important news for everyone. People make business judgments of who they will do business with based on first impression. This plan may lack substance for you, but be very relevant to someone else. But this plan does none of that. But still, disappointing and surprising, even for digital cynic me. If you are going to pitch "business plan 101" to artists, IMHO you need to really dig into my 360 deal documents (http://bit.ly/gtGanm) to develop an understanding of how to 1) minimize risk, 2) align incentives, 3) capture all potential revenue streams, and 4) paint a picture of significant upside. Die from ingesting your own vomit after building an intense mythology about your drug-taking powers. I know some crazy fans think they own the artist they love in some way, but buying their music doesn't make you an investor. I would never put $100K into something as risky as a band unless I was going to own a significant chunk (probably far more than 20%) of the entity that controlled all the rights and IP. Then you take your marketing tool(s) of choice and examine the industry standards on say, pay per clicks (if you plan to use internet promotion). It would be foolish to think that none of this was planned. I'm sure it's similar in the States - with hotspots of finance like Nashville, NY and LA. Great hearing from you Brian. Keep up the good work! If you don't have the money to record, market, distribute and promote you cannot proceed.

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I'm really not trying to tear this post down, I've just been told time and time again about the importance of business plans in music only to see a laundry list of very basic promotional activities, combined with seemingly imaginary financial projections. Remember, I didn't make these rules, I'm just presenting a way to bridge the two truths. I honestly don't think the roads to travel on have altered all that much for artists, because of the internet. If you need additional help, pokemon doing homework call the number on the back of your member ID card. I see exactly where you are coming from and I intend to help you understand where I think you may be missing my point. Two, because business plans as you will see in the sample below, are confidential. The 6% return is nice if you are a bank, but I want to know how I am going to end up owning a chunk of a $35M annual business two years from now! So, if you are making a solid offer to work with one of my artists, to create living proof, please mail me off-site and let's talk about it. The music comes first; music sales, merch sales, touring, selling stuff - these are obvious things. Custom "letterhead printing" is very cheap and something every company should invest in. It's a plan that close friends with money to burn (in a wood stove) might invest in. How did they get to where they are now?

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Bruce - as ever, intriguing me into action - I had a good look at the UK top 200, of which I found 8 artists who are apparently not signed either to decent sized labels or production companies. I reading this wrong, or does it end stating that they're going to be $80,638 in the hole at the end of the year? Magnets are less likely to be thrown out because they add value to the client and have a higher perceived value. There are all sorts of books out there telling people not to plan. You should always be skeptical of new ideas, especially when they appear from an unfamiliar author on a blog that claims to be the most relevant think tank in the new music industry today. How about we start with your neighborhood and say, "Who is most likely to buy my album in this town? One could possibly raise money if they 'plan' to hire the right humans and execute a 'plan' that has historically (at least over the last ten minutes) worked. Letterhead is one of the most fundamental with business identity, along with custom printed envelopes. PrinterBees claims no affiliation with any company listed on this website. I personally don’t understand that concept at all. One, I thought that I might loose business opportunities by providing a sample of a plan that I’ve done. The upside you are offering is far too low for the perceived risk involved. In the music industry today, which is constantly changing, I completely agree that all the components you mention for a plan should be thought about and written down, but do you think this means musicians should write several short-term plans a year or phase them out? Thanks for reading and asking some very good questions. People like to copy plans instead of learning the steps or hiring a business plan writer like myself.

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Invest the majority of any money made in a nightclub that loses money hand-over-fist (and don't buy the building it's in, just spend hundreds of thousands of pounds on its refurbishment). Having professionally printed materials shows professionalism and a commitment to your business. Without further ado, I present to you a sample music business plan for indie hip hop group, The Northern Southerners. That's just free-market capitalist speak gone mad. He has written an earlier book on Entrepreneurship called Low Risk High Reward. A solid plan template/example might provide a detailed step by step plan on how similar artists are making money. Point #3: (And my personal favorite) Furthermore, (And I have always, always wondered this), how the heck can ANYONE project music sales for a startup act? It seems to me like things either catch heat, or they don't, and it usually comes down to who is able to work their media connections best and get the most exposure. Pharmacists and clinicians to help you live better. Use custom magnets to make sure your information "sticks around".

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In the whole of Scotland (pop: 5 million) there's hardly a publisher, very few management companies, one serious, specialist PR company (although I think they may have just moved to Brighton). Every time I sit down to write another music business plan I think about all of the starving artists out there who have failed to see the value in the business planning process. Manage risks and protect your business. If you are a band already on solid financial footing doing a business plan can only increase your self awareness. Unfortunately, many companies never take the time to develop such a plan, typically because they do not feel it is necessary. As I was driving home it dawned on me that I haven’t written a blog post (on any topic) in over a month.